HBA Dealer Support

At HBA we pride ourselves in our Dealer Support and treat every Dealer in our network as an extension of our business.

HBA product updates

Regular Product updates

Our area sales managers call regularly and inform each Dealer on the latest product news, providing real-time answers on price and stock availability direct from our database via the latest tablet technology.

HBA tool van

Technical help & advice

Our Dealers also have full and free access to our Tool Van, which is fully-loaded with the latest vehicle service tools and provides sales and technical assistance at Open Days and Trade Evenings!

HBA bestsellers & sealey tool catalogue

Marketing & Promotions

We also provide marketing and promotional literature by the pallet-load and each year handle the distribution of over 20,000 full range catalogues and more than 500,000 full-colour promotional leaflets.


Point of Sale & Display

We provide point-of-sale materials including display stands in both wall and gondola format, and merchandise these on a regular basis and rotate display stock so that it is reflective of the current promotion.

pos display
POS Signage & Cutouts


Signs & promotional merchandise

We also provide promotional signage which can be displayed in your shop, garage or workshop. We additionally offer the latest product posters, hats, t-shirts, mugs, pens & other promotional merchandise.

promotional merchandise