HBA have just launched the New Exide Retail Concept with their Key Accounts. The package includes a state-of-the-art Merchandiser which helps the customer to make an informed decison on the correct battery for his vehicle. The in-store module helps him to choose the correct level of power, performance and quality and is based on 3 clear choices of - Good, Better and Best!
Up to now, most Factors have been inclined to offer the cheapest possible option in an effort to "win the sale" but this new concept passes the decision over to the customer and enables him to make his own choice based on which level of quality he requires and exactly how much he wants to spend.
The upside for Ireland's Exide Stockists is the fact that their profitibility will increase as more and more customers "trade-up" when purchasing their new battery from an "Exide Concept Outlet"
Following tests caried out in a number of branches of the UKs leading motor parts retailer, the trend was clearly identified as purchasers faced with a choice "moved up from Good to Better and from Better to Best!"
A special introductory offer to HBA Stockists includes Preferential Pricing & Free Stands while stocks last!!
Call us quick on 048 3753 1155.